Feel the sensation of crushed ice on your hair and let your imagination run wild with this gel that gives you the freedom to create any style you want. Born from a fusion of high-tech gels and the most radical styling wax, creating the perfect balance between hold and hydration. Memory effect polymers: allow you to shape and style at will. Change your style by damping just a little.. Directions Place a hazelnut-sized amount of the product on your palms then apply to the area you wish to shape. Especially suitable for use on damp hair.